Home / Case Study - Blues & Roots Festival
The Byron Bay East Coast Blues and Roots Festival has sold over $30 million in tickets over 5 years via Emedia Campaigns online ticketing system.
$1.7 million were sold in ticket sales, from a single email campaign to online members, 9 months before the event, without announcing a single act or doing any advertising! In 5 years Bluesfest have built an email database of approx 85,000 by selling festival tickets and merchandise using our system.
Emedia systems create wealth in data and improve cash flow. We have a 5 year history and continue to make a positive contribution to the aims and objectives of the Festival. 2009 was the biggest Bluesfest in their 20 year history. The Festival has won multiple awards and is a flagship foundation client of Emedia.
"Having used other ticketing systems for several years, the Emedia technology far surpasses these products for sheer functionality and ease of use" East Coast Blues and Roots Festival.
Festivals and Entertainment Venues are Emedia's speciality. We have worked with seasoned industry professionals to fine tune our products so they will serve your needs.
"I have been connected with Emedia for the past 4 years and during that time, I have devoted considerable time to assist with the development of their ideas. It is eMedia Campaigns' set of proprietary online marketing and management tools that provide Chugg Entertainment with state of the art, "do it yourself" online marketing management and electronic sales fulfilment tools which have already demonstrated anincrease in marketing productivity and have reduced my business and communications costs." Michael Chugg - Executive Chairman Chugg Entertainment
Emedia designs and maintains the website which includes electronic ticketing, artist, volunteer and stall application forms, a customer and content management system and a fully functional e-commerce shop.
View folio
Online Marketing
online communications and customer database |
Emedia provides the software that manages the Blues Festival's online communications and customer database. The e-communications system consists of an email and sms campaign manager that manages over 85,000 current customer records in a Microsoft SQL database. All records are updated automatically and can be accessed at any time by the customer.
View folio
Email Campaigns
delivered over 280,000 emails |
The E-mail campaign manager has delivered over 350,000 emails to the online customer database with monthly newsletter announcements and special offers.
View folio
